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Gen Z and Brand Loyalty: What Businesses Need to Know

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Inspired by our people, clients, and the world around us, we share the latest Platform One news and views on human experience, as well as expert opinion from our industry to keep you in the know.

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Featured Blog Articles

Consumer Trends

Gen Z and Brand Loyalty: What Businesses Need to Know

Ajanta Malhotra

Customer Experience

CX + Operational Data - a Winning Combination

Customer experiences don’t occur in isolation, so why should your data? By connecting and visualizing CX data alongside other relevant operational data, you gain a more comprehensive understanding of your customers and the bigger business perspective, enabling you to make more informed decisions.

Search Results

Consumer Trends

Gen Z and Brand Loyalty: What Businesses Need to Know

Ajanta Malhotra

Customer Experience

9 Best Customer Feedback Platforms and Tools for B2B Manufacturing in 2024

Product Innovation

Exciting New AI Features Coming to Platform One: Enhance Your Customer Experience Today

Consumer Trends

Australians Concerned About How AI Will Be Used in Automotive

Customer Experience

Electric Vehicles, Confirmation Bias and Debunking the Myths

Nicole Grantham

Community

Leveraging Online Communities to Solve Data Quality Challenges

Product Innovation

Harmonizing Progress: The Synergy of ESG and AI for Responsible Corporate Transformation

Product Innovation

Mastering the Art of Wise Investments in AI: A Guide to Investing in Text Analytics Start Ups

Product Innovation

Unveiling the Varied Faces of Artificial Intelligence

Customer Experience

Truly Listening to Your Customers

Customer Experience

CX + Operational Data - a Winning Combination

Customer Experience

What are the short-term implications of ChatGPT for CX?

Customer Experience

The Best Customer Experience Conferences in 2023

Research

Insights in Asia, lots of great initiatives, but also some common challenges

Customer Experience

Is your spending on CX helping or hindering?

Research

What is Online Qual and why is it so effective?

Customer Experience

Using Qualitative Research to become Experience Leaders

Customer Insights

The Participant Crisis: a collective call to action for the research and CX industry

Customer Experience

Leading the Customer Experience in Times of Inflation

Customer Experience

7 Key Issues with Legacy CX Programs

Customer Experience

Transforming Traditional CX

Customer Experience

From Experience Managers to Experience Leaders – the future of CX

Customer Insights

The Top Trends in CX in 2022

Customer Insights

The Top Trends in Insight and Research in 2022

Customer Insights

Pebbles in Shoes – why you shouldn’t limit Hot Alerts

Customer Experience

Survey appeals....not so appealing

Global Macro Trends Impacting the World of Insights and CX

Customer Experience

Top 3 CX Drivers: Use and Future of CX

Customer Experience

The Top Customer Experience Conferences in 2022

Customer Insights

An introduction to segmentation and cluster analysis

Community

The Truth About Bias in Market Research and Insight Communities

Consumer Trends

9 Global Retail Trends for 2021

Customer Insights

3 ways to benefit from T-Shaped insights

Customer Insights

T-Shaped Insights – a new approach to understanding your customers and creating impact

Customer Insights

Going beyond CX

Customer Experience

Why Coaching Is A Bad Thing

Customer Experience

5 Tips To Improve Your CX Strategy

CX Financial Services: Finance Industry CX Insights

Data Visualisation

Using Visualization to Explain – Part of the MEME Approach

Customer Experience

Do CX incentives help or hinder customer experience?

Customer Experience

CX targets - driving automotive dealers in the wrong direction?

Data Visualisation

Using Visualization to Manage – Part of the MEME Approach

Data Visualisation

Using Visualization for Exploring Data – Part of the MEME Approach

Data Visualisation

Using Visualisation for Monitoring – Part of the MEME Approach

Customer Experience

Taking Customer Experience to the Next Level

Data Visualisation

MEME – your key to creating great visualisations

Data Visualisation

Top 10 tips when investing in a data integration & visualization solution

Data Visualisation

How the Westpac Group leveraged insights and drove efficiencies through data democratisation

Customer Experience

How can CX management lead to CX improvement?

Customer Experience

The Top 5 Impacts of Improving a Poor Customer Experience on Your Business

Community

A Framework for Designing or Redesigning a Community

Customer Experience

5 Steps For Starting Out In CX

Customer Experience

The Best Customer Experience Conferences in 2021

Data Visualisation

How to embrace the tradition of ‘making the data dance’

Community

How to connect brands with customers, using agile approaches, across different markets

Customer Experience

Necessity is the Mother of Invention in the CX Field

Research

Democratize Customer Insights: Accessible Data & Actionable Knowledge

Data Visualisation

When the Whole is Greater than the Sum of its Parts

Customer Insights

5 ways to improve the ROI of your Insights

Customer Insights

How do we measure the ROI of Insights?

Community

Implementing Design Thinking: Leveraging Communities for Human-Centred Solutions

Community

Communities Manifesto

Community

Why we need a Manifesto for Communities?

Community

Communities – The Next 10 years

Community

Can you trust your data?

Community

To understand relationships, you need a longitudinal approach

Research

Writing better questions by focusing on the participant

Employee Experience

How to create positive relationships with the people you work with

Community

Agility, Pivoting and GEMO

Research

How Isolation has made Research more Social

Customer Experience

“Does exactly what it says on the tin” Why consistent delivery matters

Research

Empathy isn't just a word, and it isn’t easy

Research

What are we waiting for?

Research

How can you tell whether your marketing is working?

Customer Experience

10 ways to maximise your CX survey response rate by industry

Consumer Trends

What are Australians going to do now the lockdowns are easing?

Potentiate

Keeping It Light In Lockdown

Research

Where do you sit in the brave new world?

Research

5 Inspiring Brand Responses to COVID-19

Research

No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking

Potentiate

COVID-19 Support

Research

Working from home? Be kind to yourself. Be kind to others.

Research

How Brands Are Responding To Lockdown

Customer Experience

How to optimise your CX program during COVID-19

Consumer Trends

How Brands Act Now Will Be Remembered Later

Customer Experience

Customer Experience Strategies in the “New Normal”

Community

T-shaped insights | research that gets closer to your customers

Community

5 ways to put Human Experience ('HX') into practice

Customer Experience

Employee Engagement drives the Customer Experience

Community

3 ways to engage younger people on your Insight Community

Research

Why HX, Why Now?

Research

Customer Complaints and the Silent Majority

Potentiate

Our commitment to support the Australian bushfire relief

Potentiate

Potentiators giving back this Christmas

Customer Experience

Move over CX and UX, the future is HX

Research

A Problem Well Stated is Half Solved

Research

What can you learn about Qualitative Research in six hours?

Research

Five Winds of Change, Sweeping Away Traditional Market Research

Consumer Trends

Why consumer trends are your gateway to competitive advantage

Customer Experience

Empathy - the one word that will transform your Customer Experience