Consumer research solutions: We've got you covered
If you can think of it, we’ll work to deliver it for you. That’s the benefit you get from a full-service agency. And we'll have some fun along the way!
Customer research solutions: You want - we deliver
As a full-service research agency, if you can think of it, we’ll work (hard!) to deliver it.
Researchers & Strategists at your fingertips
Our people are your people. Our dedicated researchers and strategists will immerse themselves in your business and work closely with you, to tackle your business challenges and uncover the insights you need to drive your business forward.
No job too big or too small
We love the big chunky research projects, but are equally happy to tackle the smaller jobs. Whether it's a brand health check, product development research, product quality, customer journey mapping or anything in between, we're here for you.
Our Head of Research is one of the World's best
Ray Poynter is based in the UK, where his experience spans an impressive 40 years in the marketing and market research industry. His drive to deliver research excellence, along with his unwavering dedication, is a huge benefit to both clients and the industry alike. Ray leads an incredible global team of senior researchers at Platform One, who are praised by our clients for their commitment, can-do approach and, of course, delivering actionable insights.
Our research experts are agile in thinking and in execution. Specialties include:
Segmentation Profiling
Knowing who to target, when and how
New Product Development
Category development, ideation, concept, product & pack design
User Experience
App and website development and testing
Pricing
Optimization and bundling studies
Usage and Attitude Studies
Across a range of industries including FMCG, services, automotive and social sectors
Ad, Comms & Brand Tracking
Brand development and optimization
Sensory Testing
Sensory programs to enable product optimization
Ethnographic Research
For products, services and ideation
The Platform
Launch your member site
Get started with one of our templated, brandable mobile-first sites, or build a bespoke community website. Use our native app to bring the community directly to customers' smartphones
Build a thriving community
Send mobile optimised surveys throughout the customer journey via email, SMS, WhatsApp or Web Intercepts.
Enrich your quant with qual
Pick from unlimited Surveys, Quick Polls, Forums, Diaries and Live Chats. Run projects individually or sequentially.
Spot insights in an instant
Quickly make sense of member posts with our NLP-powered moderation and qual analytics tools.
Merge multi-project data
Export multi-project data into any industry standard format, or bring your data to life using our data visualisation tools.
Reward your members
Automate your financial incentives processing and gamify project completion to keep members coming back for more.
Solutions
One place to collect, one place to understand, one place to design and one place to action improvements. Our single platform, complemented by our research services, offers all the solutions you need to drive business improvement through human understanding.
