Consumer Packaged Goods (CPG)

Transform your cpg business with our innovative platform solutions

Create products consumers really want. Involve them from go to whoa – from ideation and concept validation through to product and marketing testing.

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Why consumer packaged goods brands choose Platform One

Innovate and co-create
Innovate and co-create

Adopt a customer-centric approach to innovation by co-creating with your customers

Optimize marketing and advertising
Optimize marketing and advertising

Undertake communication and ad testing with target audience to ensure messaging hits the mark.

Increase and defend shelf space
Increase and defend shelf space

Uncover insights that provide value to retailers in order to leverage shelf space.

Enhance partner relationships
Enhance partner relationships

Create enduring relationships with partners using a systematized approach for two way feedback.

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Are you ready to get closer to your customers?

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60%

Customer-centric companies are 60% more profitable than companies that don’t focus on customers.

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9

Customers tell an average of nine people about a positive experience with a brand, but they tell 16 people about a negative experience.

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Source: Deloitte
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“The bakery market in Australia is very mature so it’s important we know our customers well to competitively meet their needs. Our insight community is used for both marketing and product development to help us truly deliver value to the end consumer.”

Paul Foster
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Sales, Marketing & Innovation Director
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George Weston Foods
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Contact us today for a consultation and demonstration.

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