Communities Manifesto now available

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The last 12 months, the pandemic, and the associated financial turmoil, have accelerated the need for change in the insights process. Research needs to be:

1. Agile

2. Reliable

3. Affordable

‍The best solution to these needs is communities, which is why they are almost ubiquitous these days.

But to fully meet the challenge of 2021,  we need to take communities to the next level. Here is our manifesto of what communities need to deliver in 2021, to ensure organisations achieve customer-centricity and evidence-based growth.