Customer feedback is essential if you want your business to thrive. Knowing what your customers love – or don’t love – about your products or services tells you if you’re on the right track or not. Customer feedback gives you the impetus to make changes, or forge ahead – always “trying to keep my customers satisfied” as Simon and Garfunkel sang.

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So maybe it’s time you ran a customer experience (CX) survey. But how do you create a CX survey? And what questions should you ask? In this guide, you’ll discover customer experience best practices, how to formulate a CX survey and the best customer experience survey questions to ask. We’ll also give you some examples of customer experience surveys.