Potentiate, the Australian-based data intelligence and consultancy company, is thrilled to announce that it has expanded across Europe, to the UK, France and Germany.

Simon Harrington, a former Vision Critical executive, has joined Potentiate as Managing Director Europe to lead business growth and customer development across the region.

Peter Harris, Potentiate’s CEO says, “Europe is an important market for us. Its size and early adoption of new research techniques provides us with a bigger playground in which we can experiment and work with innovative, like-minded customers.  Simon has a fantastic track record of building business, teams and delighting clients.  We are thrilled to have him on board to help drive our global expansion and exciting human-focused disruption agenda”.

Harrington adds, “I’m delighted to be joining an agile and progressive business that will challenge the market status quo, by focusing on business solutions and outcomes, rather than insights and measurement alone.  I’m excited about the commercial value we are going to unlock for new and existing customers, by helping them understand and predict human behaviour.”

In Europe, Potentiate will offer Vision Critical software, together with its existing suite of added-value solutions and services, including insight community management, agile research, customer experience programs, employee engagement program and prescriptive analytics.

About Potentiate

Potentiate is an Australian-based data intelligence company with global presence, focussed on customer experience management, employee engagement, market insights and online communities.  We help our customers realise their potential by understanding & predicting human behaviour, enabling them to build better products, provide superior services, and deliver exceptional customer experiences.  Our approach and philosophy is SwaS - Solutions with a Service, combining the latest technologies and market research methodologies with brilliant thinking, to help deliver real business outcomes.  Potentiate has been in the marketing, market research and technology industry for over 20 years.  When working with Potentiate, quality and security are assured, demonstrated by Potentiate’s ISO27001 and Fair Data accreditations, as well as multiple industry accolades at national, regional and global levels, including winning the Temkin CX Vendor excellence award.

www.potentiate.com

Press contact:
Amanda Roach
amanda.roach@potentiate.com