Better Research Begins with a Better Conversation

Research
Ajanta Malhotra

Ajanta Malhotra

July 16, 2026

Better Research Begins with a Better Conversation
Better Research Begins with a Better Conversation
Research

Better Research Begins with a Better Conversation

By Ajanta Malhotra

The “Not for Me” Moment: Why Australians are turning away from aspirational brands
Customer Insights

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Research

The “Not for Me” Moment: Why Australians are turning away from aspirational brands

By Rebecca Dare

When Everything Feels Expensive: Competing for Share of Wallet is the new battleground
Customer Insights

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Research

When Everything Feels Expensive: Competing for Share of Wallet is the new battleground

By Ajanta Malhotra

Key AI Terms Shaping the Insights Industry in 2026 
AI

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Blogs

Key AI Terms Shaping the Insights Industry in 2026 

By Ray Poynter

The Future of Human Insight in an AI-Powered World
Blogs

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Customer Insights

The Future of Human Insight in an AI-Powered World

By Ajanta Malhotra

Future Proofing Customer Insight: Why People-First Communities Beat the Hype
Blogs

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Community

Future Proofing Customer Insight: Why People-First Communities Beat the Hype

By Ray Poynter

Food, Alcohol and Skincare: Gen Z’s New Wellbeing Paradigm
Blogs

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Consumer Trends

Food, Alcohol and Skincare: Gen Z’s New Wellbeing Paradigm

By Ajanta Malhotra

Blending AI and HI (Artificial Intelligence and Human Intelligence): Unlocking the full potential of Communities
Blogs

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Consumer Trends

Blending AI and HI (Artificial Intelligence and Human Intelligence): Unlocking the full potential of Communities

By Ray Poynter

Using communities to drive smarter decisions
Blogs

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Community

Using communities to drive smarter decisions

By Ray Poynter

Beyond Budgeting: How Gen Z are rethinking financial decisions
Blogs

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Consumer Trends

Beyond Budgeting: How Gen Z are rethinking financial decisions

By Ajanta Malhotra

Pebbles in Shoes – why you shouldn’t limit Hot Alerts
Blogs

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Customer Insights

Pebbles in Shoes – why you shouldn’t limit Hot Alerts

By Andrew Dye

Using Qualitative Research to become Experience Leaders
Blogs

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Customer Experience

Using Qualitative Research to become Experience Leaders

By Ray Poynter

Leveraging Online Communities to Solve Data Quality Challenges
Blogs

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Community

Leveraging Online Communities to Solve Data Quality Challenges

By Ray Poynter

Electric Vehicles, Confirmation Bias and Debunking the Myths
Blogs

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Consumer Trends

Electric Vehicles, Confirmation Bias and Debunking the Myths

By Nicole Grantham

Australians Concerned About How AI Will Be Used in Automotive
Blogs

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Consumer Trends

Australians Concerned About How AI Will Be Used in Automotive

By admin

Cracking the Code: Gen Z’s Loyalty Shift
Blogs

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Consumer Trends

Cracking the Code: Gen Z’s Loyalty Shift

By Ajanta Malhotra