Better Research Begins with a Better Conversation

Research
Ajanta Malhotra

Ajanta Malhotra

July 16, 2026

Better Research Begins with a Better Conversation
Shifting the Dial: The CX Opportunities Hiding in Plain Sight
Insight

Shifting the Dial: The CX Opportunities Hiding in Plain Sight

By Jodie Roberts

EVs have gone mainstream. Your next buyer probably hasn’t noticed.
Customer Insights

EVs have gone mainstream. Your next buyer probably hasn’t noticed.

By Nicole Grantham

Better Research Begins with a Better Conversation
Research

Better Research Begins with a Better Conversation

By Ajanta Malhotra

The “Not for Me” Moment: Why Australians are turning away from aspirational brands
Customer Insights

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Research

The “Not for Me” Moment: Why Australians are turning away from aspirational brands

By Rebecca Dare

When Everything Feels Expensive: Competing for Share of Wallet is the new battleground
Customer Insights

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Research

When Everything Feels Expensive: Competing for Share of Wallet is the new battleground

By Ajanta Malhotra

Key AI Terms Shaping the Insights Industry in 2026 
AI

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Blogs

Key AI Terms Shaping the Insights Industry in 2026 

By Ray Poynter

The Future of Human Insight in an AI-Powered World
Blogs

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Customer Insights

The Future of Human Insight in an AI-Powered World

By Ajanta Malhotra

Future Proofing Customer Insight: Why People-First Communities Beat the Hype
Blogs

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Community

Future Proofing Customer Insight: Why People-First Communities Beat the Hype

By Ray Poynter

Food, Alcohol and Skincare: Gen Z’s New Wellbeing Paradigm
Blogs

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Consumer Trends

Food, Alcohol and Skincare: Gen Z’s New Wellbeing Paradigm

By Ajanta Malhotra

Blending AI and HI (Artificial Intelligence and Human Intelligence): Unlocking the full potential of Communities
Blogs

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Consumer Trends

Blending AI and HI (Artificial Intelligence and Human Intelligence): Unlocking the full potential of Communities

By Ray Poynter

Using communities to drive smarter decisions
Blogs

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Community

Using communities to drive smarter decisions

By Ray Poynter

Beyond Budgeting: How Gen Z are rethinking financial decisions
Blogs

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Consumer Trends

Beyond Budgeting: How Gen Z are rethinking financial decisions

By Ajanta Malhotra

Pebbles in Shoes – why you shouldn’t limit Hot Alerts
Blogs

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Customer Insights

Pebbles in Shoes – why you shouldn’t limit Hot Alerts

By Andrew Dye

Using Qualitative Research to become Experience Leaders
Blogs

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Customer Experience

Using Qualitative Research to become Experience Leaders

By Ray Poynter

Leveraging Online Communities to Solve Data Quality Challenges
Blogs

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Community

Leveraging Online Communities to Solve Data Quality Challenges

By Ray Poynter

Electric Vehicles, Confirmation Bias and Debunking the Myths
Blogs

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Consumer Trends

Electric Vehicles, Confirmation Bias and Debunking the Myths

By Nicole Grantham

Australians Concerned About How AI Will Be Used in Automotive
Blogs

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Consumer Trends

Australians Concerned About How AI Will Be Used in Automotive

By admin

Cracking the Code: Gen Z’s Loyalty Shift
Blogs

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Consumer Trends

Cracking the Code: Gen Z’s Loyalty Shift

By Ajanta Malhotra